Veho

Los Angeles recently topped INRIX’s Global Congestion Ranking for the sixth straight year, with drivers spending over 102 peak hours in congestion annually.

Regulations stemming from the California Clean Air Act of 1988 have set in place a series of measures to reduce air pollution and traffic in Southern California.

Worksites in Los Angeles County with 250 or more employees must comply with the Employee Commute Reduction Program (ECRP).

There are three main categories of strategies to meet the County's Rideshare Program. Each of the categories are further divided into strategies. Five strategies per category must be implemented to receive ECRP Plan approval.

Rule 2202 is a legal mandate and all worksites in the County with 250 or more employees are required to comply with all provisions of the regulation.

Our goal from the beginning was to propose a thoughtful solution. Through conversation, testing, and deep exploration, we were able to present our stakeholders with a compelling response to their challenge of meeting rideshare regulations in Los Angeles County.

• Ridematching (MVP) almost entirely automated
• ETC workflow reduced to two programs
• Support / education resources accessible

Two private and one public company currently corner the market for rideshare solutions. Cost is a barrier for companies and none of the platforms offer a comprehensive solution to meet ECRP guidelines.

We identified the ecosystem and the stakeholders involved.

During discovery we took a few different approaches for capturing our primary and secondary research. Here are some key takeaways:

• Ridematching is the largest hurdle for ridesharing programs
• Current workflow is inefficient and unique from user-to-user
• ETC's oversee a challenging effort in order to comply with public air quality standards
• Los Angeles County Rideshare Program is pushing 2020 initiative

Clarifying the connection between business goals and user needs through Goal-Directed Design process.

Mission ETC’s will empower institutions within the Greater Los Angeles area, and beyond, to contribute to a cleaner environment for all.

Vision Streamlined implementation and management of rideshare program for Employee Transportation Coordinators.

Value Proposition Provide a unique set of tools and resources that strengthen the workflow and efficiency of Employee Transportation Coordinators in South Coast Air Basin.

For our usability studies we employed a few methods, one being in-person usability studies, the other being remote sessions (via click-through prototype).

Align and combine multitude of ETC tasks into one combined flow.

Focus on ridematching participants.

The dashboard is divided between strategy selection, average vehicle ridership, a timeline, task management, and spreadsheet import.