Mediatecture.

What does human desire look like?

Introduction

What began as an exploration in projection mapping (in form of digital advertising) led to a deeper study on the accessability and physicality of attraction.

AdL AdR

More than 1/2 of young adults (18-24 years old) and 1/3 of middle aged adults (25-44 years old) use dating apps. Far less of these Millenials and Gen Z’s users end up meeting face-to-face.

Dating apps leave much to be desired in the way of follow through and by design, they commodotize connections, they engineer a level of emotional detachment for their users.

Below is a chart that graphs one users experience over the course of 500 days on OKCupid.com

Unlike Tinder, or Bumble, OKCupid also matches people through an extensive list of questions.

500 Days

Merging motion sensing and 3D mapping allowed me to generate an initial series of interactive studies exploring proxomity and attraction.

Components
Sketch (Part 1) Sketch (Part 2)

Merging motion sensing and 3D mapping allowed me to generate an initial series of interactive studies exploring proxomity and attraction.

When the left protion of the screen turns yellow, it indicates that two bodies are approaching opposite one another. As their movment is being tracked in space, an animation is triggered and projected on the surface behind those who traverse. After some tweaking in processing, I was able to represent a users movement to within inches of their physical position.

Process (Part 1) Process (Part 2) Process (Part 3)

In this scenario two strangers walk past one another on a sidewalk. Their silhouettes are mapped and projected on a surface behind them, and these digital copies embrace one another for a brief moment.

The physical mockup was a pleasure to interact with and proved to be a probing look into the way users of dating apps might approach atttraction.

Diagram